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Beauty by Earth Self Tanner - USA Made with Natural & Organic Ingredients, Moisturizing Self Tanning Lotion with Aloe Vera & Coconut for a Natural Glow, Streak-Free Fake Tan, Medium to Dark

Beauty by Earth Self Tanner - USA Made with Natural & Organic Ingredients, Moisturizing Self Tanning Lotion with Aloe Vera & Coconut for a Natural Glow, Streak-Free Fake Tan, Medium to Dark

 82K+ bought in past month
Regular price $29.99
Regular price $29.99 Sale price $35.99
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Beauty by Earth Self Tanner - USA Made with Natural & Organic Ingredients, Moisturizing Self Tanning Lotion with Aloe Vera & Coconut for a Natural Glow, Streak-Free Fake Tan, Medium to Dark
Regular price $29.99
Regular price $29.99 Sale price $35.99
SAVE 16% Sold out

How To Use

  • Step 1 — Prep
    Begin with gentle exfoliation using a loofah, exfoliating pad, or body scrub to remove dead skin cells for an even, longer-lasting result. Apply a light layer of moisturizer to feet, ankles, wrists, and elbows beforehand, as these areas absorb product more readily. Allow one to two days after shaving before application.
  • Step 2 — Apply
    Dispense a quarter-size amount onto a mitt or applicator brush. Begin at the legs and work upward in long, sweeping motions for a seamless finish. Use a lighter touch on wrists, ankles, and hands, blending carefully. For the back, a back applicator helps ensure even coverage. Wash hands thoroughly if applying without a mitt.
  • Step 3 — Develop
    Wait at least one hour before showering, swimming, or exercising. Full color develops within 6–8 hours. For a deeper shade, apply a second coat after approximately one hour.
  • Step 4 — Kit
    Use the included applicators and brushes as directed on each product label for face and body application.

100% Money Back Guarantee

We're confident you'll love your glow. If you're not 100% satisfied, contact us within 60 days for a full refund. No questions asked.

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    The Ultimate Glow - Results Don't Lie

    They used our Self Tanner Body Lotion for 30 days—at least once a week. The verdict? Glowing. The results speak for themselves. Check it out!

    93%

    felt more confident in their own skin after using our self tanner.*

    93%

    experienced a significant improvement in their overall skin glow.*

    86%

    rated the texture of our lotion as excellent.*

    100%

    experienced no skin irritation or allergic reactions, confirming the product’s gentle formulation.*

    92%

    rated this self tanner as excellent compared to other tanners they’ve used in the past.*

    *of those surveyed

    • Flawless Glow

    • Potent Botanicals

    • Lasts for Days

    • Happiness Guarantee

    • Icon

      Glow On. Zero Orange.

      No streaks. No orange. Just your best skin, bronzed and beautiful. Enjoy ever second of tanning with our rich lotions, silky mousses, and light-weight sprays and drops. And best of all, no one will believe it's fake.

      Before

      After

       
       

      Potent Botanicals

      Better-for-you ingredients with the best results. Every drop is infused with nature’s most powerful botanicals.

      Made in Small Batches in the USA

      Each batch of our tanners is crafted in small quantities right here in the USA. Every bottle is fresher and safer, with obsessive attention to detail.

      60-Day Happiness Guarantee

      We're so sure you'll love our self tanners, we give you 60-days to try it for a full money-back guarantee.

      Better for you. Better for the planet.

      Beauty by Earth is a certified plastic-neutral company. We're working to clean up plastics from the ocean. For every pound of plastic we produce, we clean up a pound of plastic from our oceans.

      Thousands of Glowing Reviews

      Join over 2 million customers who have purchased our self tanner. With over 45k 5-star reviews, we're sure you'll love them too.

      Switch to a Better Tan

      You'll be shocked how many people will think your tan is the real thing.

       45k+ 5-Star Reviews
      • LAUREN S.

        Works great, it really needs to be rubbed in until the white lotion is absorbed but it isn't difficult and the results are a very natural looking tan. No orange or streaking.

        LAUREN S.

      • Amazing

        Great smell, doesn’t have that terrible tan smell after a few hours. Color shows up well after developing, looks natural, and I love that it has clean ingredients.


        Jennifer A.

      • Best self tanner ever

        Great color on first application…. No “ building; nice scent. Takes a little effort to rub it in, but then it dries and does not transfer to sheets or clothes. Fantastic!


        Ann T.

        FAQ

        Your Questions Answered

        Are these self tanners organic?

        While it is not certified organic, our natural self tanner is made up of 81% water and certified organic ingredients, the other 19% are naturally derived ingredients and it does not include any toxic or harmful additives.

        Which natural self tanner ingredients are used in these products?

        The active ingredient in our self tanner is DHA, a sugar derivative that gives the top layer of the skin a bronzed glow. Non-GMO and overflowing with plant-based goodness. It’s backed up by a carefully selected combination of supporting ingredients, including organic aloe vera leaf juice (for luscious hydration), organic shea butter (for maximum moisturization), and organic pomegranate and cranberry extract (because who doesn’t love a bit of fruitiness in their self tanner?).

        The full list of ingredients in both products can be found below:

        Self Tanner Ingredients

        Water, Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Organic Butyrospermum Parkii (Shea) Butter, Dihydroxyacetone (Sugar Beet Derived DHA), Cetyl Alcohol, Stearyl Alcohol, Organic Cocos Nucifera (Coconut) Oil, Glycerin (Vegetable), Organic Camellia Oleifera (Japanese Green Tea) Leaf Extract, Organic Punica Granatum (Pomegranate) Extract, Organic Hamamelis Virginiana (Witch Hazel) Extract, Organic Vaccinium Macrocarpon (Cranberry) Fruit Extract, Organic Simmondsia Chinensis (Jojoba) Seed Oil, Organic Argania Spinosa Kernel (Argan) Oil, Radish Root Ferment Filtrate, Cocos Nucifera (Coconut) Pulp Extract, Vanilla Tahitensis (Vanilla) Fruit Extract.

        Face Self Tanner Ingredients

        Water, *Aloe Barbadensis (Aloe Vera) Leaf Juice, Glycerin (Vegetable), Dihydroxyacetone (DHA), Dicaprylyl Carbonate, Cetearyl Olivate (and) Sorbitan Olivate, Isostearyl Isostearate, *Butyrospermum Parkii (Shea Butter), *Camellia Oleifera (Japenese Green Tea) Leaf Extract, *Punica Granatum (Pomegranate) Extract, *Hamamelis Virginiana (Witch Hazel) Extract, *Vaccinium Macrocarpon (Cranberry) Fruit Extract, *Simmondsia Chinensis (Jojoba) Seed Oil, *Argania Spinosa (Argan) Kernel Oil, Magnesium Stearate, Radish Root Ferment Filtrate, Citric Acid, Vanilla Tahitensis (Vanilla) Fruit Extract *Certified Organic Ingredients

        How long does the color from the self tanning lotion last?

        We can’t pinpoint the exact number of days – that will vary based on your application method, skin type, and how often you reapply. Many of our customers who have left self tanner reviews report that their tan lasted 5-7 days. We recommend doing a thorough exfoliation session with a dry brush or exfoliating glove before application for the longest possible tan.

        For the face self tanner, the duration is a bit shorter. This is due largely to the faster turnover rate of the skin cells in your face. We tend to wash, touch, and generally mess with our faces more often than our bodies. Accordingly, the face self tanner tends to last about 3 to 4 days. Everyone's skin is different, though, so test it out for yourself to find the perfect tanning rythym.

        What is included in this bundle?

        Our self tanner basics bundle includes our self tanner and face self tanner lotions. It's the perfect place to start if you're looking to try self tanning from home! While we recommend using a tanning application mitt, our tanner can be applied with just your bare hands. Be sure to wash your hands thoroughly, though, when you're done applying. For best results, get yourself some application mitts!

        How do I apply these self tanners?

        We get this question a lot! Here's a helpful guide to applying self Tanner:

        Step One: Do Everything Else

        There are a lot of things that can mess with your self tanner if you don’t do them first. Painting your nails, coloring your hair, and shaving your legs can all remove the tanner before it has time to do its work, so make sure you get these tasks done beforehand.

        …but not too close beforehand. Before I knew how to apply self tanner I didn’t realize that it’s not a great idea to shave right before you use it. I ended up with all of my pores showing up as little orange dots. Not very classy. I definitely recommend waiting several hours after you shave before applying any self tanner.

        Step Two: Exfoliate

        Self tanner has a way of sinking in to dry skin and creating weird little dark patches. You can make sure you skip this problem by exfoliating your skin before applying self tanner. Use a natural exfoliating scrub to slough off any flakes, paying special attention to your knees, elbows, ankles, and other rough areas. Use a gentle exfoliator to make sure your face is clear as well.

        Step Three: Start From the Bottom

        If you start by applying self tanner to your shoulders and torso, you may end up with some weird streaks when you bend over to do your legs. Make sure you get a nice, even tan by starting from the bottom and working up.

        When you get to your face, use the application finger mitt for more consistent results. Put about a dime-sized amount of tanner on your finger mitt and massage gently into your skin. don't neglect your neck and around your hairline and ears!

        Step Four: Use Circles

        Squeeze a small amount of self tanner (about a teaspoon or so) into a clean hand. If you prefer, you can wear latex gloves. Work the lotion into your skin using a circular motion. I usually apply tanner to my legs, arms, torso, and face, being careful to avoid sensitive areas like my eyes.

        Step Five: Tread Carefully

        Be especially cautious when applying self tanner to areas where skin tends to be loose and dry. This includes elbows, knees, and the areas around your nose and top lip. The skin in these areas tends to pick up more color than the surrounding skin, making it easy to end up with dark spots.

        It is always a good idea to moisturize these types of areas prior to applying self tanner so you get a more even look. It will also help ensure these areas don’t come out darker than everywhere else.

        Step Six: Wash Up

        If you decided not to use gloves to apply your self tanner, wash your hands immediately afterwards. This will keep you from ending up with off-color palms. If you end up with streaks or splotches, don’t fear – rub the area with half a lemon then buff it away with a damp towel. It’ll be like it never happened.

        Step Seven: Repeat as Needed

        You should reach your desired color within six hours. If you don’t, just reapply the following day. I usually end up reapplying every 4-7 days to keep my color consistent, but that number may vary based on what works best for you.

        Step Eight: Don’t Forget Sunscreen 

        Self tanner does not protect against UV radiation. If you plan to spend any time in the sun after using a self tanner, be sure to apply sunscreen.

        What's the difference between the body and the face self tanners?

        Our body self tanner contains coconut oil and is a bit heavier than our face formula. If you're prone to breakouts, we recommend using the face self tanner on that beautiful visage rather than the body. It's non-comegenic and won't cause you any breakouts! If you've got easy-going skin, though, the body self tanner will work perfectly fine on your face.

        Is this self tanner made with SPF or do I need to use sunscreen also?

        Our self tanner can provide great color, but it won’t protect you from the sun as it does not contain SPF ingredients. Make sure to keep up with your sunscreen routine no matter how often you use our tanner.

        Can using a natural self tanner help prevent the signs of aging?

        Absolutely. Self tanning is a much safer alternative to spending time in the sun or in tanning beds. Exposure to UVA and UVB radiation can cause premature aging, including age spots, fine lines, wrinkles, freckles, and more. With enough time it can leave your skin looking tough and leathery. And don’t even get us started on the cancer risk… No way around it – self tanning with a natural tanner is the best way to go.

        Is this a good self tanner for sensitive skin?

        Our self tanner uses all-natural ingredients that are gentle on sensitive skin. However, with any new product, it’s always a good idea to do a test patch before using it on larger areas. Take a look through our self tanner reviews to find out how other customers with sensitive skin reacted – the response has been overwhelmingly positive.

        How often can I use your self tanner?

        As often as needed! Keep an eye on your tan, and when it starts to fade go ahead and reapply. Most customers find that their tan lasts about 7 days before fading, but if you notice a difference sooner, there’s no reason not to reapply.

        How do I extend the life of my self tan?

        Take the time to apply it right – exfoliate first, be generous with the amount you use, and use a self tanning mitt. We find that we can extend the life of our tan by sticking to warm (not hot) showers and by moisturizing daily.